Just as I stayed out of Larry Hama’s way on G.I. JOE, and stayed out of Archie Goodwin’s way on EPIC Illustrated and EPIC Comics, I pretty much left Mark Gruenwald alone and let him do his thing on The Official Handbook of the Marvel Universe. The series wasn’t what I had envisioned or what I would have done, but that was okay with me.
If an editor or a creator knew the fundamentals, had an approach that seemed reasonable and had the chops to pull it off, well, all righty then. It was never my goal to Shooter-ize everything. I just wanted to make good comics, and I realized there were many ways to go to get to that goal.
(ASIDE: For instance, Editors in Chief before me had always taken personal charge of designing the covers and writing the cover copy. It seemed to me inevitable that a sameness to the covers would creep in after a while. I’m not talking about a consistent “Marvel feel” or even a house style—I mean staleness—“oh, that again” syndrome. Didn’t matter who the EIC was, or how talented. The covers Len Wein created under his own administration as well as those he created as freelance cover editor for Marv, in my opinion, fell into a rut, to a certain extent. Too many covers featuring two big figures duking it out. To much similar copy: “Can you guess the shocking secret of…?” “This one has it all” “Not even your (enchanted hammer or whatever) can stop Name of Villain!” Archie Goodwin’s covers, too, fell into a certain pattern.
As soon as I became reasonably confident that an editor had a clue about cover design, I butted out and left the covers up to him or her. Even if some weren’t as good as I would have liked, or as good as I would have done, better to have more variety, I thought.)