Marvel President Jim Galton and Hasbro CEO Stephen Hassenfeld met at a charity fundraiser in the men’s room, or so Galton told me.
They had a conversation that presumably continued beyond their coincidental visit to the comfort station. Galton talked about Marvel. Hassenfeld talked about Hasbro. And, in particular, Hassenfeld mentioned that Hasbro was planning to reactivate the G.I. JOE trademark. And that they were having difficulty coming up with the underlying conceit. Who is this guy, what does he do and why does he do it?
Galton pitched Marvel’s creative services. Raved to Hassenfeld about the creative prowess of my troops and me. And sold him on the idea of letting Marvel take a crack at developing a concept for G.I. JOE.