Dialogue Year In Review Questions
What is the biggest challenge facing the comics industry today?
The recent collapse of the sports trading card market presages the biggest threat now facing the comics industry.
Collectibility is an advantage intrinsic to the comics medium. However, during recent years, so much emphasis has been placed upon the collectible aspect of comics that the entertainment aspect has been neglected. This trend has been fostered, promoted and exploited by publishers, distributors, retailers, fans and creators. Lately, a great many tricks that can only be pulled once a decade or so have been used to add collectibility to comics, including new number one issues, various cover gimmicks and even the “death” of Superman! That’s how enamored we’ve become with the short-term benefits of collectibility.
Comics are an entertainment medium first and collectible merchandise second. We as an industry, must resist the urge to turn comics into a fad.