Jens wrote: “I used to think that there was roughly a 10 year turnover in comics creators — every ten years or so, some new names would appear and some established names would phase out. What’s your observation in that regard?”Most of the people I worked with were lifers, especially those who started before I did, and those who started after pay and benefits got better. There was a time, from the late sixties till the late seventies when the pay was so bad that a lot of creators who could get other kinds of work — illustration, storyboards, animation, copywriting, advertising, or writing anything but comics — jumped ship. Many came back when things got better. When I have time I’ll give you a list of a few notables who left for other work, and some who came back. You guys probably can make a better list than I can.
Month: April 2011 Page 2 of 3
Jens wrote: “I used to think that there was roughly a 10 year turnover in comics creators — every ten years or so, some new names would appear and some established names would phase out. What’s your observation in that regard?”Most of the people I worked with were lifers, especially those who started before I did, and those who started after pay and benefits got better. There was a time, from the late sixties till the late seventies when the pay was so bad that a lot of creators who could get other kinds of work — illustration, storyboards, animation, copywriting, advertising, or writing anything but comics — jumped ship. Many came back when things got better. When I have time I’ll give you a list of a few notables who left for other work, and some who came back. You guys probably can make a better list than I can.
Today I’m going to show you how to make the Little Miss Muffet example from yesterday better and then next week I’ll discuss some of the craft of being a writer.
How can we make it better? We could add some character. Wouldn’t it be interesting to get to know this little girl? All right let’s do that. Let’s say Little Miss Muffet is a very lonely girl. She’s eating lunch alone every day. So she’s all alone, she’s sitting on her tuffet, she’s miserable and she’s a very lonely girl. We can infer from the story that she’s probably afraid of spiders. So all of a sudden Little Miss Muffet starts coming alive to us–she’s a lonely little girl who’s scared of spiders. So she’s having another lonely lunch, and then along came the spider. Now the spider happens to be a lonely guy too. The guy is ugly. He’s a spider. He can’t get a date. So he sees Little Miss Muffet and he approaches her. Now every instinct in the spider’s body is saying take a chunk out of this babe’s leg, and yet he’s lonely. He’d like to have a friend. On the other hand this is a high-risk operation, what if she steps on him? Little Miss Muffet is like, “Gee, he’s ugly. Gee, I’m really lonely and he seems nice.” She waffles around about it for a while and then finally she screams and runs away, proving that Little Miss Muffet is more afraid of spiders than she is afraid of being lonely. It’s a better story. You learn something about her, you learn something about the spider. It’s already better.
Well there’s more you can do to a story. You can add jokes, and bits of business, interesting little events that happen. You can build more suspense. You could actually have the spider creeping a little closer to her on her tuffet. You could do a lot of things. You could add a car chase. So you could take that basic building block and that’s where you start being creative. Throw your creativity at this and come up with something really cool. Better still, you could make it relate to me, the reader. Let’s face it, that’s the kind of stories we like to read when you can say, “Yeah, I felt that way.” You could try to figure out something that means something to whomever is reading it. Try to get that across.
All right, so you’ve got this concept that’s built into our language and therefore built into our brains. That’s why there is a definition of story. So why can’t everybody just sit down and be a writer? Well you can. Just let yourself. There’s a little more to it than that, which I’ll tell you in a minute, but basically I think for most of us, our problem is when we sit down to be a writer we get this big capital `W’ in front of that word and we think we have to be Hemingway. Probably you’d all be better off if you would just stand there, tell the story to yourself in a mirror or to someone small enough that you can force them to listen.
We know what the basic unit is, now let’s expand that definition. What it was. When I say what it was what I mean is who or what are we talking about, and what is their situation. What is their status quo? Where are they? What are they doing? What’s normal? What’s going on here if nothing else happened? What happened is something occurs to disrupt that normal status quo. I used to say a problem comes up, and sometimes I used to say a conflict, and then I said, “No, it’s not always that. Sometimes it’s an opportunity.” Something happens though, to kind of rock the boat. So what effects does it have? What develops? What issues are raised? What is at stake? What conflicts arise? What forces are our opposition?
Story is probably the most fundamental and important element of entertainment in the world. It’s a basic building block. It comes into play in virtually every creative medium. Storytelling is the oldest profession. Don’t believe what you’ve heard. People were telling lies long before any other business was invented.
We’re in the same business as Homer was. This business has been around for a long time. I think it’s going to be around for a long time. It’s going to be here forever because it’s something that’s built into us and it’s something that we really like.
Okay, so what is a story? Well, in the simplest possible terms what a story is:
What it was, what changed it, how’d it come out.
The comics business went into a steep decline in the ’50s and early ’60s. During that time a lot of companies folded, a lot of comic book professionals were unemployed, and so, if you were an editor at a surviving comic book company you never had to train anybody, you knew lots of guys who were out of work. The streets were awash with unemployed cartoonists. So what happened is we had a generation gap—relatively few new people came into this business between the mid-’50s and the early-to-mid-’60s. Around that time a few of us started to trickle in. Among the arrivals in the early to mid-‘60’s were E. Nelson Bridwell, Roy Thomas, Archie Goodwin, Neal Adams, a few others and me. We were pretty much the last guys who got to learn our craft from the older guys–the guys who really invented and built the comic book business.
After I read each issue, I would call Jack and go over the corrections I proposed to make, mostly punctuation, spelling, grammar and such. I never messed with his intent, though a few (very few) times I caught a significant mistake and proposed a solution. I was as respectful and deferential as could be, as everyone should be when dealing with a King. Jack was the easiest-to-deal-with creator I ever worked with. He seemed to sincerely appreciate my help. He thanked me. He complimented me on my “catches.” Technically, by contract, he was the Editor of his own books. He could have refused any of my suggestions, but he never did.
JayJay here. Jim will write about the comic book business and about his work, but he doesn’t often write about purely personal things. Mostly, no doubt, because his work has been the all-consuming thing in his life and he’s never really “off work” completely. But two incidents stand out in my mind that define who Jim Shooter is to me.
In the spring of 1987, lawyer Steve Massarsky closed a deal with Marvel Licensing for the live action performance rights for ALL Marvel characters for two years. His intention was to produce a traveling children’s arena show. He had previously tried to get the rights to the Cabbage Patch Kids and failed. Massarsky had no experience as a producer and no credibility whatsoever as a licensee. Nonetheless, he easily convinced Marvel’s licensing people to grant him the rights. He paid an advance of only $25,000—put up by a friend in the smoke alarm business. The Marvel licensing people had no idea of the value of the characters! They thought they were stealing the money!
During the negotiations, one concern Massarsky had was finding someone who knew the characters to write the show. The licensing people assured him that, once the deal closed, they would get Marvel’s “genius” Editor in Chief—that would be me—to find them a suitable writer. The licensing people thought highly of me because I had helped them close many deals. Taking me along to pitch to potential licensees, like Mattel, meant that they didn’t ever actually have to open a comic book, or have a clue who the characters were. And I was great at selling the sizzle, the romance of the characters that I loved.
Rick Bacon commented on a post:
“I don’t think I ever really knew that young Shooter’s work was so vital to his family’s well-being. Was there a story about ME Lad and family problems?”
There was, indeed. It was one of the short LSH stories that appeared in Action Comics. It wasn’t taken straight from my life, but let’s say it was “flavored” a little by my experiences, including my senior prom.
Keith Williams commented on a post (in reference to Regrets? and Mort’s behavior):
“Far be it from me to hypothesize that there might be any trace of exaggeration in that account… Still, he was no doubt vulnerable and easily demoralized in his youth, and probably did feel that he was being treated like that. (One might argue that it was a bit ironic that in later years he didn’t treat his own workforce better.)”
Marc Miyake said… (in Reference to Secrets of the Secret Wars)
Why was Mike Zeck the artist of the first SW? Given that many fans first got into comics through SW, that series was their first taste of his work – which was the case for me.
Mike was available and I thought he was capable. Mike did great work on Master of Kung-Fu. SW presented new challenges — designing alien things and doing vast-scope action. The vast-scope action was new territory for Mike — MOKF and his other, previous work had been single characters, all up close and personal — so I actually thumbnailed some of the issues for him. The design stuff he did brilliantly. Witness the black Spider-Man costume.
