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The X-Men Team’s 1985 European Tour

JayJay here. Jim is suffering through a power outage, so while he sits in the dark I thought we could just do a blog post ourselves, and by ourselves I mean done by our readers! There’s the Mickey Rooney/Andy Hardy side of me coming out! To add to Jim’s story from yesterday about the X-Men team’s European tour in 1985 our reader, the wonderful Stéphane Garrelie, has scanned an article from Strange Magazine and translated it for us. And many thanks as well to Ferran Delgado for the photos from the Barcelona convention. Strange Magazine was published by Editions Lug located in Lyons, France and headed at the time by the lovely Claude Vistel, one of two French publishers, that did translated reprints of Marvel Comics. Our reader Xavier Lancel explains that Lug is short for Lugdunum, the roman name of Lyon. Chris Claremont, John Romita Jr., Ann Nocenti and Dan Green went to Paris to promote the X-men and partly to research issue 200 which has Magneto on trial in Paris. That story was, of course, reprinted in Special Strange as well.
And that sparked their European tour!

Chris Claremont Face Down in His Mashed Potatoes

First ThisThank you very much for all the happy birthday wishes yesterday. I really appreciate it.

They’ll Always Have Paris

One Monday morning in early 1985, Chris Claremont came into my office in a foul mood. My door was literally always open. I hardly ever looked up when people came in because there was a steady parade of Marvel staffers and freelancers coming in all day to glom some free jellybeans from the gumball machine on my desk. If the visitor flopped down on my couch, I knew it was a casual, chatty visit or they were really tired. If he or she sat in one of the guest chairs in front of my desk, I knew it was business. If they stood in front of my desk radiating foul-mood vibes, like Chris, there was a problem.

Chris growled that he’d spent the weekend at a convention. I forget where. Mudville, Michiconsin or Dulltown, Ohiowa.

Dialogue represented more or less accurately:

“So, how’d that go?”

“The Avengers writer and artists got to go to a con in West Palm Beach!”

“Yep. So?”

“I write the X-Men! It’s the top book! How come I have to go to Sludge City and they get to go to West Palm Beach?!”

Disney Adventures

An Apology

The notes and various artifacts that should accompany this post are in one of the boxes yet to be liberated from the storage space and sorted. I think the story is worth telling anyway. I’ll provide some exhibits later, as soon as I can.

A Real Mickey Mouse Operation

Sometime in late 1988 I got a call from a man named Michael Lynton who said he worked for the Walt Disney Company and was interested in possibly hiring me as a consultant.

1988 had been a lean year. I’d spent most of it in an attempt to buy the Marvel Entertainment Group from New World Entertainment, and that is an epic tale for later. My team, the Marvel Acquisition Partners, along with financial adviser/debt provider Chase N.A. and equity partner Shenkman Capital actually won the auction and for one glorious week, we thought we owned Marvel. But, Ronald O. Perelman, who was an insider at New World, managed to snake it out from under us. All that effort, all that time for naught.

There is an unbelievable amount of work involved in attempting such an acquisition. During the many months our attempt took I wasn’t able to fit in much paying work. Didn’t matter. Nobody was offering me work in those days anyway. I think I made $18,000 that year.

I needed a gig.

I met Michael Lynton for lunch somewhere near the Disney offices, which were just off of Park Avenue in the fifties. It was an interview, more or less.

Lynton was the head of marketing for Disney’s consumer products division (the other two being the film and parks divisions). I don’t recall his exact title, but he was a major cheese in the House of the Mouse.

Turned out that Lynton, too, had been interested in acquiring Marvel. He’d tried to talk Disney’s upper management into it, and when that proved to be a no-go, he’d considered making an attempt on his own.

Letter Column Rant and A Few Observations

Tom commented on the post “Reminiscing About Jack Kirby“

I think that in the 70’s, people were so used to having Jack around that they took him for granted. I’ve read the letters pages in some of his 70’s Marvel titles like Cap, Eternals and Black Panther and he definitely gets a lot of negative feedback. It seems to me like a case of too much of a good thing. These guys had grown up on his stuff and his style at Marvel was kind of omnipresent, and if it wasn’t him drawing a book in a lot of cases it was someone drawing just like him, and then in the 70’s you had guys like Starlin and Barry Smith which for the fans were a new style and a kind of a breath of fresh air, and they didn’t want to go back. They were like teens who’ve gotten do drive and have some freedom for the first time, and now they don’t want to go to grandma’s house every sunday with the rest of the family.

I didn’t get into Kirby until the early 90’s when I was in my early 20’s. I ate up his 70’s stuff. The time was right for me to discover and fall in love with it. I understand how the kids didn’t want it at the time, but I wish they hadn’t been so mean about it. Anyway, I see every Kirby issue as gold.

ANSWER:

Jack’s titles got plenty of positive mail, too, especially early on, but because the people putting together the lettercolumns then used a lot of negative letters, that had the effect of generating more negative letters. In those days, it was a very cool thing to see your letter in print. Show the readers that negative letters are likely to get printed and you’d get lots of them.

Three Comic Book Weddings, or Holy Matrimony! – Part 2

Ménàge à Trois Back in 1976 for eight months or so Dave Cockrum and I shared a big, three bedroom apartment in Bellerose, Queens, till I eventually found a nice place of my own in Queens Village. Both of us had worked on the Legion of Super-Heroes, of course. In fact, I narrowly missed having Dave draw some of my stories when in the mid-1970’s when I started writing the Legion again for a while, shortly after he left the series.

Though I was working on staff at Marvel, my boss, Marv Wolfman, graciously allowed me to finish the three or four Legion scripts assigned to me by editor Murray Boltinoff before I took the job at Marvel. Dave loved the Legion characters and was very interested to hear about the stories I was working on and kibbitz a little. Roger Stern, who also lived in Queens and hung out with Dave and me once in a while, chipped in on the plots, too. It was fun. Like a barn raising.

Anyway, Dave and I talked a lot about the characters and series, what I’d done with it, what he’d done. He was proud of the fact that he’d gotten away with giving the Legionnaires individual physiotypes rather than the cookie cutter bodies they’d always had before. He had to be subtle about it. DC in general and Murray in particular did not look kindly upon straying from the herd.

Dave being Dave, he had his own funny/clever nicknames for the Legionnaires. The only one I can remember off the top of my head is the one he came up with for Shrinking Violet: “Itty-Bitty Pretty One.”

Three Comic Book Weddings, or Holy Matrimony! – Part 1

The Secret Origin and Messy Ending of the Wedding of Mary Jane Watson and Peter Parker, the Amazing, Spectacular Spider-ManAt the Chicago Con in 1986, Stan and I were among the guests. He was scheduled to do a one-man panel. He asked me to do the gig with him.

In those days, Stan’s office was at Marvel Productions, our animation studio in L.A. He spent all his time out there trying to generate film and TV opportunities. That, and writing the Spider-Man syndicated strip. He said that he always got a lot of questions at such panels about the comic books that he couldn’t answer. He was pretty much out of touch with what was going on in the comics.

So we went onstage together. It was a big room and it was packed.

We didn’t do any presentations, just took questions. I think nine out of ten questions were about the comic books.

Turned out we were a pretty good act. I’d answer the basic question and Stan would tag on a funny comment or an anecdote. We were a good tag team.

Toward the end, someone in the back asked Stan if he was ever going to have Spider-Man get married. A lot of people in the crowd voiced support.

Stan said that it was up to “Marvel’s entire editor,” and right then, right there in front of all those people, Stan asked me if I would allow Spider-Man to get married.

A Few More Thoughts Regarding Art Return

Ja brought up an interesting scenario to ponder:

ja said… (…)
Jim, I would love to know your insight on this possible real-world scenario: Disney might one day revoke Marvel’s policy on art returns, as they (significantly more than Warner Bros.) have been so vociferously protective of their properties & characters, that everyone who works on anything Mickey, simply are not allowed to keep the originals they produce.

Originals (storyboards, previsualization development work, prop designs, statues, etc.) are, by contract and policy, literally the property of Disney.

What happens when or if Disney puts a halt to this policy at Marvel, leading the way for Warner Bros. and everyone else? I believe this will send damaging ripples throughout the industry, greatly affecting business at conventions. Great or greater damage to a number of the artists themselves, who depend on that extra income to supplement their livelihoods, could be wrought.

That’s a bomb that I would hate to see go off in this industry. It’s one I can easily imagine happening, though. If or when that would happen, I suspect it would be only the beginning of the various kinds of policy changes by Those In Charge that could cripple the comics industry as a whole.

Those In Charge tend to do such things, wantonly.

Jim, do you think this would or could ever happen? Have you heard any talk from significantly higher-ups from any companies about such a thing?
It’s a butt-clenching, sphincter-tightening possibility that a lot of people would shudder to think about. September 15, 2011 8:06 PM 

I don’t have any special inside information on what’s going on upstairs at Marvel or Disney anymore.
However, I worked for the Walt Disney Company as a consultant for nearly a year back in 1988-1989. I was hired by the head of marketing for the consumer products division, Michael Lynton, and worked closely with Michael and his superior, Steve McBeth. My assignment was to develop publishing plans and lay the foundation for Disney to bring in-house its comic book publishing, then being licensed to Gladstone Publishing. In other words, I was helping to create a comic book and magazine publishing division for Disney.

Many Happy Returns and Some Unhappy People

Even before I became Editor in Chief at Marvel, I’d heard plenty of creators grumbling about Marvel’s artwork return policy.Technically, the artwork was a “gift” being given to people involved their creation. Using the word “return,” implying that creators were getting back something they had any shred of a claim to whatsoever would have infuriated the lawyers, probably, but everybody used that term anyway.

Marvel gave artwork to creators at it “sole discretion” according to the formula developed by Roy Thomas, who was the one who somehow talked the brass into allowing artwork to be given away, returned, whatever, back in 1974 or so while Roy was Editor in Chief.

Pencilers got most of the pages, inkers substantially fewer and writers got the smallest share.

Pencilers and inkers grumbled because, without exception, they felt that writers shouldn’t get any pages at all. Writers grumbled because pencilers had first choice of the pages, inkers picked second and the pages left for the writers were usually the least appealing ones. Write a heavy-copy page, and guess what, writers, that one’s yours.

Personally, I felt that if the company was giving pages to anyone, they should be given to the artists. I wrote a fair number of comics in those days. When pages were “returned” to me, I gave one page to the penciler and one to the inker. Other writers did that, too. Archie Goodwin and Don McGregor, for instance.

Once I became EIC in 1978, as if I didn’t have enough disasters to deal with, I was suddenly the central figure in the artwork return policy debate. I got a steady stream of protests, complaints and appeals about it.

Who Deserves Pages and Who Doesn’t?

Back StoryAt some point while Roy Thomas was Editor in Chief Marvel Comics began giving original artwork to the creative people who had participated in the creation of the pages. That would have been in 1973 or thereabouts.

I wasn’t there. I started at Marvel Comics as associate editor on the first working day of January 1976.  Before that I had done a freelance job or three, I think in 1974 or 1975, but I lived 400 miles away in Pittsburgh and worked through the mail, so I wasn’t exactly on top of what was going on in the office.

As I’ve said elsewhere in this blog, it seemed that no one cared what the companies did with the original art during the 1960’s and before. Pages were given away, thrown away or stored away and there was no hue and cry about it. By the early 1970’s however, creative people had a new awareness of an interest in original art.

Here’s my theory:

In the elder days of the comic book industry, until the 1960’s, comics were almost entirely made for children, or on the high end, adolescents. Yes, of course there were some exceptions, but not many, and if you were an adult who appreciated the medium or, perhaps, enjoyed the more sophisticated offerings, you kept that to yourself. Or risked ridicule.

From what I’ve heard and seen from the old guard people I worked with over the years, the publishers and professionals generally had indifference toward the audience. Distribution was through newsstands or subscription. There was virtually no contact between creators and readers. Who cared what six-year-olds thought, anyway?

Something Groovy

Years ago, comics creator and publisher David Miller asked Mike Baron, Roy Thomas and me to contribute to the Writer’s Block #1. Each of us was given the same six pages of a story to dialogue. We weren’t even told the plot or the premise. Here’s the cover of that comic book:Dumb title, I think, one of those reach-for-any-familiar-pairing-of-words things, no matter how much of a stretch or how inappropriate. Like the local radio station that refers to people calling in from the road as “cell mates.” Good grief.
But I think the Writer’s Block results are intriguing. I was very interested in seeing how the other guys’ analysis and execution compared to mine, and to read the short interviews in which each of us explained his approach. I guess it was interesting to readers, too, because subsequently David did the same sort of thing with Peter David, Jo Duffy, Gail Simone, Roger Stern and Fabian Nicieza.
David informed me that there’s now a trade paperback that collects all the Writer’s Block work. I don’t often plug things here, but in case this unusual, experimental book sounds appealing, you can get a copy here:

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