Writer. Creator. Large mammal.

Month: July 2011

Roy Thomas Saved Marvel

As previously mentioned, Marvel was a mess throughout the mid-1970’s and during my two years as “associate editor,” from the beginning of 1976 through the end of 1977.  Almost every book was late.  There were unscheduled reprints and fill-ins, and we still just plain missed issues here and there.  Many books, despite my best efforts to shore up the bottom were unreadable.  Not merely bad.  Unreadable.  Almost all were less than they ought to be. 

There were a few exceptions.  Roy’s color Conan and B&W Savage Sword.  Master of Kung Fu by Moench and Gulacy.  Wolfman’s Tomb of Dracula, with Gene Colan and Tom Palmer art.  Those were good books.  Len’s Fantastic Four, I think, was enjoyable, too.  A couple of others, maybe. 

A few books had parts that were great and things not so great about them that crippled them. 

We can debate the above at length….

However, what can’t be debated is that sales were bad and falling.  It was almost all newsstand sales then, by the way.  This was before the Direct Market was a significant factor.  The comics overall were breakeven at best.  Upstairs, the cheesy non-comics magazine department was losing millions.  It seemed like the company as a whole was in a death spiral.

The Debut of the Dazzler

JayJay here. Oops… I left the whole bunch at the end of the story off when I first posted it. So if you read this before… please read the end. Sorry!

Wikipedia has much of it wrong….

Sometime in early 1979, Marvel’s in-house counsel and V.P. of business affairs Alice Donenfeld proposed that we create a super-heroine/singer character.  She was hoping to set up a joint venture with a record company—we’d produce comics featuring the character and they’d produce and market music using studio musicians, as was done with the Archies.

Disco was big at the time.  Virtually every bar with a dance floor played disco, from upscale nightclubs like the Ice Palace and Studio 54, to dance halls like the one seen in Saturday Night Fever to local joints.

I assigned Tom DeFalco and John Romita, Jr. to take a shot at creating the character.  In my initial discussions with them, I believe, we came up with the notion of giving her light powers, and therefore, being able to provide her own light show.  Hence the “Dazzler” part of the name “Disco Dazzler.”  I don’t remember who came up with which parts of the above.  I was the one who came up with the energy-transmutation rationale to explain her powers.

Miscellany

I came across a few miscellaneous pictures….
Visiting the family home in suburban Pittsburgh around my birthday, 1985. I’m the taller one. My sister Carol hooked that rug hanging on the wall.
(JayJay here – He’s 6′ 7 1/2″ in case you’re wondering.)

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